A fine blend of Art & History

PHERAHS is a designer brand of contemporary bags and scarves, inspired by art and history created by renowned art collector Ferah Sancak.

Our mission is to transfer cultural knowledge across generations through expressive art mediums.

As a brand influenced by history and art; We created our emblem with a historical symbol that has a significant usage to bring luck in almost every culture throughout history.

We used the first letter of PHERAHS to create the clover.

Our first collection, GHUZZ is a tribute to the ancestral homeland of our brand, focusing on the spiritual facets of the Seljuk Empire, a trailblazing Turkish tribe that left an indelible mark on history. 

The Seljuks saw their power animals as spiritual guides, urging them to seek inner strength and power, that they may rise and grow evermore.